Sofala is a research and advisory firm working across Africa's high-growth markets. We help investors, corporates, development institutions and governments make decisions grounded in evidence, not headline data.

About Sofala Partners

Our story

Sofala was the port that connected East Africa to the Middle East and Asia for five centuries, the largest of the trading centres on the Swahili coast. We took the name because the idea behind it still holds: Africa has long rewarded those who understand how it really works, not just those who move fastest.

We were founded in 2016 on a simple observation. Good decisions in African markets need more than desk research. They need field research and an honest read of context. That has not changed.

Our approach

Two principles run through our work.

  • Research-led: Every recommendation is built from evidence, not assumption or generic market data.

  • Locally grounded: Fieldwork sits alongside a long-standing understanding of the countries and communities we work in.

Our track record

Since 2016, we have completed over 100 projects across more than 40 African markets, for investors, corporates, governments and development institutions.

Sectors we work across

Agriculture and agribusiness

Energy and infrastructure

Forestry and carbon markets

Health

Banking and finance

Technology

Mining

FMCG

Our team

Sofala is led by researchers and advisers with first-hand experience across Africa's most dynamic markets.

Why clients work with us


Networks built over years, not assembled for a single engagement


Expertise across the sectors driving Africa's growth


Work with investors, development institutions and governments


Independent advice, free from conflicts of interest


If you are evaluating a market, assessing an investment or managing a difficult operating environment, talk to us.

Let's work together