Bespoke research and strategic advice for sub-Saharan markets

Bespoke research and strategic advice for sub-Saharan markets


Our mission

We help companies and organisations succeed and generate positive impact in sub-Saharan Africa.

Our footprint

We have access to a unique range of people and insights across 35+ sub-Saharan African markets.

Our approach

We value transparency in the way we work, we are innovative in our approach, and we are motivated to be the best at what we do.

Our team has several decades of combined experience advising the most influential companies and organisations operating in Africa. With offices in London and Nairobi, our team works at the heart of information flows, drawing on an in-market network that covers 35+ countries in the sub-Saharan region.


We advise

Companies and investors
  • Multinational companies
  • African businesses
  • Sovereign wealth funds
  • Private equity and venture capital
  • Law firms
Public and development sector
  • Development agencies
  • Multilateral organisations
  • Non-governmental organisations
  • Impact investors
  • Research institutions

To address

Market entry
  • Due diligence

    Detailed integrity checks on an entity or individual to protect our client against reputation damage.

  • Investment strategy

    Targeted ground-level insight, helping CEOs to make the best, risk-adjusted investment decisions in markets where reliable data is scarce.

  • Deal origination

    We source opportunities for investors, drawing on our sector expertise and local footprint.

Corporate strategy
  • Transaction advisory

    Locally informed insight and advice to enable durable local partnerships and to navigate legal and regulatory processes.

  • Risk and scenario analysis

    Comprehensive analysis of an operating environment, mapping the various ways events may unfold in order to pre-empt critical challenges.

  • Sector mapping

    Identification of the people, policies, companies and organisations with influence over a sector, and recommended stakeholder engagements.

Stakeholder engagement
  • Political economy analysis

    Analysis of political dynamics, stakeholders, regulatory environment and macroeconomic trends with actionable insights.

  • Stakeholder mapping and analysis

    Identification of the most relevant, influential individuals and organisations; and analysis of highest priority stakeholders to provide insight into their views and priorities.

  • Issue advocacy

    Development and implementation support for robust, locally relevant advocacy strategies to achieve change in targeted areas.

Our thinking

Senegal in-depth

Senegal in-depth

Ethiopia Investment Climate

Ethiopia Investment Climate

Core team

Anna Riley
Managing Partner
Anna is an investment adviser and risk and reputation management specialist, having advised leadership from blue chip multinationals, investment firms, and development organisations across the African continent over the past decade.

Anna established and ran the first risk advisory firm in Tanzania from 2011-2014 and subsequently led the Southern Africa business for africapractice from South Africa. She has particular expertise in the mining, oil and gas, and agriculture sectors, having advised companies on project development and stakeholder relations in these sectors across the sub-Saharan region. Recently, Anna has provided advice on managing policy risk to a leading investor in African agriculture; sector analysis on East Africa’s fast-evolving digital payments sector for a leading global payments firm; and market intelligence in support of a multi-billion dollar oil and gas project in West Africa. A dual Finnish-British national, Anna started her career as a reporter at the Finnish News Agency (STT) and later led advocacy for investors in Africa towards multilateral bodies at the Brussels-based Private Investors for Africa. Anna’s motivation lies in supporting private sector-led development in the region. She has degrees in Political Science and International Relations from the Universities of Edinburgh and Helsinki, respectively.
Ashley Elliot
Managing Partner
Ashley is an experienced advisor with expertise in corporate strategy, investment advisory and risk management in frontier markets. Based in Nairobi, Kenya, Ashley runs Sofala’s East Africa office and has a detailed knowledge of regulatory, political and investment trends across Africa, having led projects in more than 15 sub-Saharan markets. Previously, Ashley served as General Manager for a Tanzania-based consultancy, in addition to consulting for the senior management teams of two of South Africa’s largest financial institutions, Old Mutual and Standard Bank. Before this, he was Senior Analyst for sub-Saharan Africa at Control Risks, a London-based consultancy, where he advised global companies on managing political and policy risk.

Early in his career, Ashley worked in the office of the Director of Strategy at the World Bank Group in Washington, D.C. and at the United Nations Development Programme in Nairobi, Kenya. He holds a BA in Social and Political Sciences from University of Cambridge and an MA in International Relations and Economics from the Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS).
Kitty Llewellyn
Managing Partner
For the past ten years Kitty has supported companies in their operations in Africa, conducting extensive first-hand research across the continent and providing strategic advice to assist clients in their decision making, including some of the largest blue-chip multinationals. Recently, she has advised a Silicon Valley technology firm on market expansion across multiple sub-Saharan markets, and a global Private Equity fund on utility-scale renewable energy project development in East Africa. Kitty was previously editor of the Sunday Times in Rwanda and has reported widely on the East and Central African regions.

Having begun her career at the International Herald Tribune in Paris, Kitty speaks French and has worked throughout French speaking Africa, particularly in Gabon, the Republic of Congo and the DRC. Kitty ran the Africa desk at Aegis Advisory before heading their specialist investigations division. She has a masters in African politics and history from the School of Oriental and African Studies in London. In 2009 she founded the charity A Partner In Education which works to improve the quality of teaching and learning in Rwanda.
Andrew Sekandi
Senior Advisor
Andrew has helped investors, companies and entrepreneurs succeed in emerging markets for over ten years. His main focus is providing senior executives with tailored advice on market expansion, business development, due diligence and risk mitigation across Africa. Early in his career, Andrew practiced law in Namibia where he qualified as an attorney before moving to London and gaining consulting expertise in senior roles at Control Risks, Kroll and KPMG.

Andrew has advised on projects in 15+ African markets, including multi-million dollar deals for FTSE 100 companies, investment houses and magic circle law firms as well as targeted interventions for NGOs, development agencies and startups. More broadly, Andrew speaks and writes about the African business landscape and has featured in industry publications such as Global Finance Magazine, Mining Journal and Africa Business Magazine. He has chaired the Business Council for Africa’s Financial Services working group and is a regular speaker on investment in Africa at global business forums. Andrew holds a B.A LLB degree from the University of Cape Town, South Africa.
Henrietta Southby
Henrietta joined Sofala as a Principal in early 2018. She is an experienced business intelligence and political risk analyst with expertise in risk management, due diligence and complex investigations across sub-Saharan Africa, as well as the Middle East and North Africa. Henrietta previously worked for K2 Intelligence and as an independent advisor, where she advised clients on risk mitigation and business development strategies by providing actionable advice around political, compliance and regulatory issues, as well as stakeholder engagement.

Henrietta has worked on a range of multi-jurisdictional projects across the African continent for private equity and impact investors, development finance institutions, law firms, and natural resource multinationals. She has particular expertise on South Africa and Iran, recently spending six months at the Dehkhoda Institute in Tehran. She holds an MA in History and History of Art from the University of Edinburgh, and an MA in Terrorism, Security and Society from King’s College London.
Adam Taylor
Adam joined Sofala in September 2018. He has extensive consulting experience across sub-Saharan Africa, having advised clients for the past five years on investment due diligence, political risk reporting, and bribery and corruption investigations. Adam was previously a director on the Africa Desk at K2 Intelligence. His work focuses on Anglophone and Francophone West Africa and he has spent significant periods in-market leading complex investigations in countries such as Ghana and Nigeria. He has advised clients in the oil and gas, mining, financial services, and legal sectors, among others. Adam was most recently based in Dakar as an independent consultant.
Early in his career, Adam spent time in Zimbabwe, carrying out academic research into military involvement in government and working for the Movement for Democratic Change (MDC-T) party in 2011 during the government of national-unity. Adam has a BA in Geography from the University of Oxford, and an MSc in Violence, Conflict and Development from the School of Oriental and African Studies (SOAS), University of London.


For information about our team, our track record and our pan-African network of partners and associates, please contact us:

For five hundred years, the port of Sofala was the gateway between Africa and the world. The oldest and largest of the trading centres on the Swahili coast – with links to the Middle East and Asia – Sofala connects the story of African entrepreneurship from its origin to the present day, in which Africa has emerged as the world's fastest-growing continent.