Bespoke research and strategic advice for sub-Saharan markets

Bespoke research and strategic advice for sub-Saharan markets


Our mission

We help companies and organisations succeed and generate positive impact in sub-Saharan Africa.

Our footprint

We have access to a unique range of people and insights across 35+ sub-Saharan African markets.

Our objective

We value transparency in the way we work, we are innovative in our approach, and we are motivated to be the best at what we do.

Our team has several decades of combined experience advising the most influential companies and organisations operating in Africa. We work at the heart of information flows, drawing on an in-market network that covers 35+ countries in the sub-Saharan region.


We advise

Companies and investors
  • Multinational companies
  • African businesses
  • Sovereign wealth funds
  • Private equity firms
  • Law firms
Public and development sector
  • Development agencies
  • Multilateral organisations
  • Non-governmental organisations
  • Impact investors
  • Research institutions

To address

Market entry
  • Due diligence

    Detailed integrity checks on an entity or individual to protect our client against reputation damage.

  • Investment strategy

    Targeted ground-level insight, helping CEOs to make the best, risk-adjusted investment decisions in markets where reliable data is scarce.

  • Deal origination

    We source opportunities for investors, drawing on our sector expertise and local footprint.

Corporate strategy
  • Transaction advisory

    Locally informed insight and advice to enable durable local partnerships and to navigate legal and regulatory processes.

  • Risk and scenario analysis

    Comprehensive analysis of an operating environment, mapping the various ways events may unfold in order to pre-empt critical challenges.

  • Sector mapping

    Identification of the people, policies, companies and organisations with influence over a sector, and recommended stakeholder engagements.

Stakeholder engagement
  • Political economy analysis

    Analysis of political dynamics, stakeholders, regulatory environment and macroeconomic trends with actionable insights.

  • Stakeholder mapping and analysis

    Identification of the most relevant, influential individuals and organisations; and analysis of highest priority stakeholders to provide insight into their views and priorities.

  • Issue advocacy

    Development and implementation support for robust, locally relevant advocacy strategies to achieve change in targeted areas.

Core team

Anna Riley
Managing Partner
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Anna is a risk and reputation management advisor, with particular expertise in regulatory affairs and multi-stakeholder engagement in Africa. Anna has advised leadership in the private, public, non-profit, and donor sectors on stakeholder engagement to support their business and organisational goals, including some of the largest blue-chip multinationals.

Anna previously served as the Southern Africa Director for pan-African strategic advisory firm, africapractice, prior to which she spent three years establishing and growing the company’s Tanzania business. Anna has also worked at the global level, managing advocacy and communication for CropLife International, the global federation for the seed and agrochemicals industry, and at the European level for Brussels-based strategic communications consultancy, akkanto. At akkanto, Anna also led the Private Investors for Africa secretariat for advocacy towards multilateral institutions. Anna started her career as a reporter at the Finnish News Agency (STT). A dual Finnish-British national, Anna has Master’s degrees in Political Science and International Relations from the Universities of Edinburgh and Helsinki, respectively.

Ashley Elliot
Managing Partner
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Ashley is an experienced advisor with expertise in corporate strategy, risk management and market research in frontier markets. He has a detailed knowledge of regulatory, political and investment trends in sub-Saharan Africa, having led projects in more than 15 African countries.

Previously, Ashley consulted for the senior management teams of two of South Africa’s largest financial institutions, Old Mutual and Standard Bank. Before this, he was Senior Analyst for sub-Saharan Africa at Control Risks, a London-based consultancy, where he advised global companies on managing political and policy risk. Early in his career, Ashley worked in the office of the Director of Strategy at the World Bank Group in Washington, D.C. and at the United Nations Development Programme in Nairobi, Kenya. He holds a BA in Social and Political Sciences from Cambridge University and an MA in International Relations and Economics from the Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS).

Kitty Llewellyn
Managing Partner
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For the past eight years Kitty has supported companies in their operations in Africa, conducting extensive first-hand research across the continent and providing strategic advice to assist clients in their decision making. Kitty was previously editor of the Sunday Times in Rwanda and has reported widely on the East and Central African regions.

Having begun her career at the International Herald Tribune in Paris, Kitty speaks French and has worked throughout French speaking Africa, particularly in Gabon, the Republic of Congo and the DRC.

Kitty ran the Africa desk at Aegis Advisory before heading their specialist investigations division. She has a masters in African politics and history from the School of Oriental and African Studies in London. In 2009 she founded the charity A Partner In Education which works to improve the quality of teaching and learning in Rwanda


For information about our team, our track record and our pan-African network of partners and associates, please contact us:

For five hundred years, the port of Sofala was the gateway between Africa and the world.
The oldest and largest of the trading centres on the Swahili coast – with links to the Middle East and Asia – Sofala connects the story of African entrepreneurship from its origin to the present day, in which Africa has emerged as the world's fastest-growing continent.